TransitionLab2 Insights Event 22 #6🌱 📢

All Things Algae

Our research partners from the Chair of Industrial Management, FAU presented their insights on consumers’ attitudes and associations regarding algae and algae-based products in our 6th insights session on 2nd of September 2022.

Here the key takeaways based on the results of four quantitative and qualitative studies:

  • Algaebased products matter for consumers

  • Customer segmentation plays a crucial role

  • Message framing matters

  • Consumers have ambiguous associations

Review the Insights Session (code: 2#aez55k) and download the full report here:

Stay tuned! We are conducting more research on the perception of Algae in the context of AlgaeTex and will host another insights session on the results in October.

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